![]() “With 1984 I started with two main things. Given the stature of Orwell and the longstanding cultural relevance of these novels, I thought it was important to see what had been done before getting started.” I did look at the past packages before I started designing. The image could simultaneously be viewed as an eye and as a target, showing how one is always in the sights of the Party, always a potential suspect of thoughtcrime.įor all four covers, I was inspired by the elegant, minimalist designs of Paul Rand. For the trade, I used the device of a spotlight with an eye in the middle. With this in mind, I set out to create something that would appeal to both old readers and new.įor 1984, I focused on the idea of Big Brother, the ever-present leader of the Party. ![]() Like many of us, I first read 1984 in high school, so I was aware that my design could be a student’s first impression of these great books. ![]() And perhaps a little nervous given the audience size and the continued importance and cultural relevance of these novels. Here’s how they each approached the challenge: Thankfully, my talented designers, Kaitlin Kall and Jason Booher, were more than up for the task. ![]() We actually publish three editions each of both 1984 and Animal Farm, so we had not just two covers to redesign, but the opportunity to tackle six repackages in total. ![]() When asked to redesign George Orwell’s iconic titles, my team and I couldn’t have been more thrilled. ![]()
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May 2023
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