The supermarket is using the same copy as the florist, who’s stolen her ideas off that big TV ad. It’s the same as it was last year and the same as everyone else has used this year. Good Christmas creative is a delicate balance But Christmas marketing can easily end up a bit bland or missing the mark. I’m all for tradition, familiarity and festivities. I love a Christmas song and a bit of sparkle, I’m a firm believer that you should use as many Christmas decorations as you can throw at a tree (and a few more for luck), and if my mum threatens once more to ditch the traditional turkey as our Christmas dinner I might actually throw my reindeer slippers at her. And with Christmas, comes Christmas marketing.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2023
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